So, this might have been borderline clickbait.
Not really. I do have a significant experience leading direct response and nurture. But, given that those are usually MMS, emails and other non-website linked sources, I am a bit scarce on the portfolio here.
Here are some examples:
Feel free to ask me for Comm plans and Word Docs–I have those!
School Enroll Email
Here’s a small example of an enrollment-focused email which I have done for K-12 and higher education. The best email is catchy, customized to its audience and proven with data.
Internal Audience Email
Having worked on internal communications like newsletters and retention nurture, this is a small example of my work.
Do You Know What Your Audience Wants to See?
Within nurture and direct response copy, I am a big believer in A/B and CRO testing. Sure, there are best practices to follow in general. But the testing is what helped me know that my Higher Ed, young audience wanted bold, short copy while my K-12 education parent-based audience was more than happy to receive resourceful emails at 200 words or even more. What designs, which subject lines, do you use emojis–all of these can be determined with the right testing. I have experience with Salesforce, InfusionSoft and Mailchimp to design and craft content.